Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist
Danny Says
My inner economist told me to buy this book because it was on the cheap rack at Barnes & Noble (you’d be amazed how many random, brilliant books you can find for under $5). Cowen writes like Malcolm Gladwell about principles popularized by Freakonomics, and I found myself thoroughly entertained and intrigued throughout this delightful read. Cowen also convinced me that I shouldn’t feel badly about watching only parts of movies or putting books down after a few chapters.