August 2006

This book will literally change the way you think about habit formation. While written about food, the book’s themes apply more broadly to all human psychology. Wansink, a food psychologist (yes, there is such a thing), revolutionizes our awareness of how much, what and why we’re eating – often without realizing it. His findings will astound you. Among the questions he examines: Can the size of your plate really influence your appetite? Why do you eat more when you dine with friends? What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? How does music or the color of the room influence how much – and how fast – we eat? How can we “mindlessly” lose – instead of gain – up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable and healthy choices at the dinner table, in the supermarket, at the office – wherever you satisfy your appetite. And you will be a more educated consumer and understand why you do the things you do and how vendors get you to do them.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this amazing page-turner, Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable – making us predictably irrational.

Time is our most valuable, precious and limited commodity – and the key to lasting happiness and success. Griffith’s proven system shows you how to do more, get more and be more by changing your relationship with time and getting back 20 hours a week or more of your free time as a result. Learn how you can squeeze every drop of productivity out of each hour of your day so you can gain the freedom to do what you want when you want! 

Cialdini, one of the seminal experts in the fields of influence and persuasion, explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, he makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science in this modern-day masterpiece.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that makes Influence essential reading, Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds,” a pre-suader must also change “states of mind.” Amazing book.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution and interconnected commerce, our decisions have far-reaching consequences.

Are you afraid of making decisions… asking your boss for a raise… leaving an unfulfilling relationship… facing the future? Whatever your fear, here is your chance to push through it once and for all. In this enduring guide to self-empowerment, Jeffers inspires us with dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. Let her show you how to become powerful in the face of your fears – and enjoy the elation of living a creative, joyous, loving life.

How do you turn your social media accounts into viable business opportunities? Hyatt has the blueprint, as he learned to use his social media platform as the foundation for his own successful writing, speaking and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. With proven strategies, easy-to-replicate formulas and practical tips, this book makes it easier, less expensive and more possible than ever to stand out from the crowd and launch a business.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture” – a concept the authors invented – to help us make better decisions for ourselves, our families and our society. Now, Nobel Prize winner Thaler and Cass R. Sunstein have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. This “final edition” offers a wealth of new insights about a wide variety of issues that we face in our daily lives: COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want) – all while honoring one of the cardinal rules of nudging: make it fun!

The Heath brothers reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the “Velcro Theory of Memory” and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds – from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony – draw their power from the same six traits. This book will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening and often surprisingly funny, this book shows us the vital principles of winning ideas – and tells us how we can apply these rules to making our own messages stick.