This book will literally change the way you think about habit formation. While written about food, the book’s themes apply more broadly to all human psychology. Wansink, a food psychologist (yes, there is such a thing), revolutionizes our awareness of how much, what and why we’re eating – often without realizing it. His findings will astound you. Among the questions he examines: Can the size of your plate really influence your appetite? Why do you eat more when you dine with friends? What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? How does music or the color of the room influence how much – and how fast – we eat? How can we “mindlessly” lose – instead of gain – up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable and healthy choices at the dinner table, in the supermarket, at the office – wherever you satisfy your appetite. And you will be a more educated consumer and understand why you do the things you do and how vendors get you to do them.