How do you turn your social media accounts into viable business opportunities? Hyatt has the blueprint, as he learned to use his social media platform as the foundation for his own successful writing, speaking and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. With proven strategies, easy-to-replicate formulas and practical tips, this book makes it easier, less expensive and more possible than ever to stand out from the crowd and launch a business.